![]() ![]() The platform gained traction because it’s so entertaining for each user, and because TikTok spent very heavily, marketing on YouTube, Instagram, Twitter, Facebook and in mobile games to gain awareness. “It’s extremely fast, very stable, and rarely crashes.” The app’s success isn’t just the algorithm, it’s also execution and design. “TikTok’s execution and user experience are exceptionally good,” says Fox. Great Platform Execution And Substantial Marketing Spend In 1 minute, TikTok’s micro-observations track at least 5-6 user measurements, multiplied by the average 52 minutes per user, can mean 300 data points per day and 9,000 data points per month, per user. The fact that TikTok measures each user’s behavior every few seconds and tracks exponentially more content than any other platform, makes the algorithm better and better at serving up what users will like. solo content, where it’s set, and what filters are used. TikTok employees tag/label/categorize multiple characteristics for each video including video type, music type, gender and demographics of the video’s subject, group vs. For each video, TikTok measures many parameters of viewer behavior: Swipe-ups, swipe-aways, pauses, hovers, re-watches, number of repeat viewings, videos not fully watched, shares, if the user taps into the creator’s profile page, if they followed them, who follows them, views of their other videos, where it’s watched, when it’s watched, on what type of device, past videos watched, and viewer demographics and psychographics. ![]()
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